Like diamonds, platinum is a forever material, and is linked to “purity”. It is more durable and versatile than any other metal, on account of its density and composition. Platinum Jewelry keeps its luster forever and is less likely to have the polish fade or the metal tarnish. The purity of the metal makes it ideal for sensitive skins. Today, platinum jewellery is considered trendy, contemporary and stylish. We @ VBJ nurture & promote your desire for platinum jewellery as well as provide information, expertise & practical help to turn your desire into a reality The History of Platinum From prehistory to princesses and pop divas – the story of platinum, the so-called “new metal” is much longer than you would think. Meteorites contain platinum and the earliest recorded meteorite impact on Earth happened 2 billion years ago. Since then, this rare and beguiling treasure has made sporadic appearances throughout history, mysteriously disappearing for centuries at a time, both baffling and enchanting those who have come across it. The Ancient Egyptians, pre-Incan civilizations and the Spanish conquistadors all encountered platinum. It then re-emerged in the 1700s to fascinate kings and alchemists alike. Platinum grew in popularity in the 19th and 20th centuries and today it is the precious metal of choice of movie stars and the glitterati.