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Puthandu marks the start of a new year for Tamil families. It’s a moment filled with hopes, prayers, and cheerful gatherings. Amid the floral kolams and sweet pongal, jewellery finds its own space as a symbol of joy, tradition and fortune. This year, VBJ adds sparkle designs to the celebration with exclusive puthandu jewellery offers for this tamil new year.
Let’s begin
Puthandu arrives with fresh energy, taking people back to their roots and traditions. It’s not just a date on the calendar. It’s that pause in the rush of life when families come together, homes smell of sandalwood and sweets, and everything feels grounded. This season also brings something else — an occasion to gift, bless, and celebrate with jewellery that holds stories.
All About Tamil Puthandu – A Celebration of New Beginnings
Tamil New Year lands in the month of Chithirai as per the Tamil calendar. Falling around mid-April, it brings in the warmth of summer and the promise of new starts. The first day is called Puthandu and is celebrated across Tamil Nadu, Sri Lanka, and in Tamil homes around the world.
Preparations begin early. Women draw kolams at the entrance with rice flour, calling in blessings. Families wake up before sunrise and take an oil bath, considered cleansing and sacred. New clothes are worn, meals are prepared with seasonal ingredients, and the table is set with a feast. Sweet mango pachadi, made with jaggery and neem flowers, reflects the mix of emotions life brings.
Children seek blessings from elders. Houses echo with laughter and temple bells. For many, it’s a day to visit temples, and light lamps. In short, it’s about cleansing the past and starting again with a clear mind and an open heart.
Spiritual and Cultural Significance
At its core, Puthandu isn’t about extravagance. It’s about grounding. It reminds people of their roots, their shared history, and the values that hold families together. The festival encourages reflection, gratitude, and a look ahead. As people offer prayers for prosperity, peace, and health, the rituals bind generations.
More than rituals, the festival carries emotions. A grandmother’s prayer, a mother’s kolam, a father’s quiet gaze over the calendar, a sibling’s prank — everything belongs here. Each act, each custom, brings a deeper meaning when done with intention.
How Puthandu Reflects Renewal and Hope
As the new year sets in, it’s a reminder to let go of what was and focus on what can be. Homes are cleaned not just for dust but for energy. Old things are replaced. Idle dreams get picked up again. It’s a shift, subtle yet strong.
Nature also joins this celebration. Mango trees bear fruit, neem flowers bloom, and the air carries the scent of maruthani. Everything points towards growth. There’s a rhythm, a sync — people, plants, prayers — all starting afresh.
The Role of Jewellery in Tamil Puthandu Celebrations
Gold has always played a central part in Tamil traditions. During Puthandu, gifting or buying jewellery isn’t just a shopping ritual. It’s a way to pass on blessings. It stands for wealth, stability, and wishes for a good year ahead.
Temple jewellery, for instance, connects the past with the present. It carries the elegance of heritage and still fits into modern wardrobes. Then there are pieces passed down through families — each one with its own story, sometimes spoken, often silent.
Lightweight ornaments, on the other hand, are practical yet charming. From studs to chains, they’re picked for their grace and everyday appeal. Some opt for diamonds, while others stick to traditional gold. But the reason remains — to mark the day with something valuable and lasting.
For brides-to-be, this time is particularly special. Many families begin wedding jewellery purchases around Puthandu, considering it lucky. Even children are often gifted their first gold during this time. It becomes a memory, a bond, something that carries emotion with it.
VBJ’s Legacy in South Indian Jewellery
For over a century, VBJ (Vummidi Bangaru Jewellers) has stood as a household name in South Indian homes. From its humble beginnings to becoming one of the most respected names in the jewellery space, the journey has always stayed close to tradition.
What sets us apart is our approach. There’s a deep respect for heritage, and that sits alongside evolving tastes – traditional designs beside contemporary pieces. Craftsmanship at VBJ comes with skill built over generations.
Each collection speaks to different people. Some walk in looking for something minimal, others come seeking grandeur. Whatever the choice, the quality stays untouched. That’s what builds trust. Over the years, VBJ has been part of thousands of weddings, baby showers, anniversaries, and festivals.
During Puthandu, the store turns festive too. From floral decorations to curated collections, everything changes; but the warmth remains the same.
Exclusive Puthandu Jewellery offers by VBJ
Short Temple Necklace
This piece holds a temple-inspired pattern with peacock motifs arranged in a close setting. The stones have a subtle glow that doesn’t try too hard. Each pendant-shaped unit is spaced just right, forming a neat row across the collar line. Ruby highlights dot the necklace, giving it a rich yet balanced tone. It’s light, structured, and carries a touch of royalty.
Styling tip: Pair with a deep neckline silk blouse in bottle green or maroon, and skip the neck chain.
Emerald-Edged Peacock Earrings
Shaped like majestic birds perched in dance and goddess lakshmi motif, these earrings carry an old-world charm. Encrusted with emerald tones and delicate pearls, they strike a fine balance between boldness and grace. The filigree work brings in light and shadow beautifully. It holds attention without stealing the show. Each curve and layer adds depth without weight.
Styling tip: Pull your hair back into a low bun to let these earrings take the spotlight.
Grand Temple Necklace
A dramatic presence defines this necklace. Rows of goddess coins and intricate peacocks run along the chain, connected by tiny red stones. There’s a visual rhythm in the layout that mirrors old temple walls. The structure is wide, with a flat base that sits well on traditional sarees. Every element is placed with intention.
Styling tip: Wear a high-neck blouse and minimal earrings to keep the focus intact.
Mid-Length Kasu Haram
The coin motifs follow a strict rhythm. A muted gold finish sets the tone for this piece, steering away from polish-heavy styles. Temple engravings sit neatly on each coin, with soft ruby separators breaking the pattern. It offers length without weight, making it ideal for both morning and evening occasions. Quiet, graceful, and unmistakably classic.
Styling tip: Pair with a light kanjivaram and small studs for balance.
Pearl Drop Jhumkas
Built around a peacock form, these earrings are lush and full of movement. The lower part flows into multiple lines of pearls, each bead set close for volume. There’s an interplay between the sharp motifs above and the soft texture below. It’s festive, but not over the top. Works beautifully with traditional wear and even Indo-western looks.
Styling tip: Let your outfit stay simple – these are enough to carry the mood.
Long Lakshmi Haaram
This piece stands tall, literally and stylistically. The design begins with paisley repeats and ends in a detailed peacock pendant. It stretches across the chest, forming a vertical line that flatters most saree drapes. Gold tones dominate, with pops of red to break the monotony. It feels ceremonial, rooted in legacy.
Styling tip: Drape the saree in a different style or half-saree style to let the length shine through.
Summing Up
Puthandu brings a sense of peace that’s hard to put in words. It doesn’t shout. It whispers through rituals, hugs, prayers, and little moments. Jewellery becomes a part of these moments and becomes a part of memories that last much longer than a festival.
VBJ understands that. The collections, the offers, the people – everything works toward making Puthandu meaningful. When gold shines on this day, it reflects something deeper – love, care, connection, and blessings for the days ahead.
FAQ’s
What is Puthandu?
Puthandu marks the Tamil New Year and is celebrated in the month of Chithirai, usually in mid-April.
Why is jewellery bought during Tamil New Year?
Gold is seen as a symbol of fortune. Buying or gifting jewellery during Puthandu is considered lucky and brings positive energy for the year ahead.
What kind of jewellery is popular for this occasion?
Traditional temple jewellery, lightweight gold pieces, and family heirlooms are common choices. Diamonds are also gaining popularity among younger buyers.
Can I shop online for VBJ’s Puthandu collections?
Yes. VBJ offers a seamless shopping experience through its website, with the same quality and variety you’d find in stores.
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